Content designed for context.
I work closely with user experience designers, agencies, and teams to prototype, co-create, and iterate as one.
Teams with or without dedicated content strategists hire me as a user advocate, advisor, and researcher — in other words, I ask the right questions and have the right conversations that lead to the right results.
Together, we strive to create deeply resonant, well-tested content that gives users navigating digital experiences the direction, delight, and reassurance they need to succeed.
For me, it’s always been about more than just handing off the work. When teams see that content and design don’t just operate hand-in-hand — they are of the same hand — I know I’ve left an impact.
During the day, Amanda Serfozo is a senior-level UX Content Strategist at Capital One in Richmond, Va. With over 10+ years of hands-on, sleeves-rolled-up experience, she’s been devoted to the art, science, and craft of content strategy before the industry ever gave it a name. In fact, it’s the only work she’s ever done in her career as she’s studied the nuances, technology and techniques that fuel exceptional UX content.
At Capital One, she works alongside designers, developers, and product owners to reimagine the future of banking through the lens of customer advocacy. Dedicated to the dual-track domains of Payments and Customer Resiliency (Card Design), she aligns teams to the shared ‘for good’ mission, prototypes content with UI designers and researchers for UserLabs testing, and contributes to the advancement of content strategy as a practice throughout One Design through several peer groups and task forces.
By (early) morning or (late) night, Amanda handpicks independent clients, typically product development teams or startups in industries she’s curious to learn and borrow ideas from, such as machine learning, artificial intelligence, advanced medicine, and ethical beauty. She also mentors startup cohorts and students, speaking at the (occasional!) Richmond UX and RVA Content Strategy event, and distributes all the swag with her Capital One fam at various Richmond design events.
Amanda graduated from Emory University with a B.A. in Political Science, and was within a week of attending Georgetown University for her M.A. (but instead opted to roll up her sleeves in The Real World instead of being crushed by the weight of student loan debt).
Driven by content strategy mastery and curiosity about the overlaps between UX/IA/AI, Amanda is set to embark on her Systems Design certification from Cornell University in 2019.
Before and after work, Amanda indulges her introversion through open world gaming, photo editing, vintage treasure hunting, tea sipping, and cat petting.
Atlanta Bread Company
TBS / TNT
High Museum of Art
City of Refuge
The Possibility Experience
Hands at work.
I work with clients on a per-project, value-priced basis, and in special cases, on a monthly retainer. Because I touch and manage every project by hand, I choose carefully, reserving my bandwidth for projects that demonstrate a clear vision and an allocated budget.
Once you contact me with project details and share any helpful documents (e.g., prototypes, wireframes, napkin sketches), I'll reach out to schedule a conversation about next steps, which typically include scope, timeline, and budget.
I typically support clients with:
Discovery & Targeting
Discovery & Targeting is my time-tested, client-custom process for uncovering project objectives, defining points of differentiation, and architecting emotive stories around unique truths that make brands whole.
Inventory & Analysis
Content inventories cull chaos and confusion by taking stock of existing web content, so your team can make strategic decisions to keep, repurpose, or eliminate it.
Users, customers, buyers – however you refer to them, user personas are highly empathetic, goal centered, ultra detailed vignettes that transport design and product teams into the lives of those who are buying.
A Messaging Matrix is a clarifying document and nine-point grid that defines your mission, vision, positioning and more through messaging direction for products and services, brand identities, and content campaigns.
Content Mapping is the high-level process of collaboratively designing and deploying an editorial strategy for planning, publishing, and promoting content in its many forms.
Voice & Tone Guides
Voice, tone, and editorial guidelines educate your team about how content behaves in context, ensures that the brand acts in accordance with its character, and demonstrates how to execute with consistency.
Evergreen content is downloadable, keyword-driven insight that’s always on, always relevant, and always available to your audience, so that they can find content of interest while search engines find interest in your website.
Case studies are project successes that tell a cohesive story about your unique process, problem, and solution in a way that helps your prospects see themselves in your hands, and wins you more of the work you love doing.
White papers are long-form content pieces that research, distill, and synthesize high-level takeaways into actionable insights that build credibility, educate clients, and impress prospects.
Annual reports are digital deep-dives that provide an immersive year-in-review journey through your company’s growth, milestones, and achievements for team members, stakeholders, and investors.
Culture books playfully collect the best of your company’s core values and present the heart of your team in their own words, images, and insights.
eBooks are downloadable resources and immersive content that draws on the depth of your expertise. Designed for mobile reading, eBooks position you as an educator and publisher who believes in the power of knowledge-sharing.
Content upgrades are bonus material to existing content that expand on an original piece by making it more valuable, more accessible, and more detailed to your audience than ever before.
Survey content aligns with research objectives to ask the right questions that provoke telling answers about how to better build, design, and manage products and their prototypes.
Course content is expertise thoughtfully extracted and intelligently organized into modules, lessons, and downloads that you can turn into a standalone product or
Infographics turn complex concepts into comprehensive ideas that serve as opportunities to educate and entertain, all while positioning your brand as one that understands the power of data and story working in tandem.
Conferences and event organizers hire me to speak about content strategy best practices and processes, careers in UX, and specific topics fit for specific audiences.
Clients looking for short term engagement, long term investment often invite me to conduct half-day or full-day workshops full of ideation, realtime problem solving, and product planning.